TYPICAL DEVELOPER INVESTMENT APPROACH

After years of working with struggling landlords, we noticed a large gap between what typical developers were offering and what the end rental customer wanted.

Typical high risk developers and value add speculators will spend up to $15,000 per unit on "value add" strategies without truly understanding who the rental customer is, what the rental customer wants or how to solve their daily living problems.

These typical developers spend thousands on spray 'n' pray marketing, only to experience high turnover due to a lack of a community lifestyle or brand, which leads to higher economic losses, little pricing power and higher risk from an uncertain outcome.

WHY 3 STREET IS DIFFERENT

3 Street's Investment Approach begins with the target rental customer and ends with building a community lifestyle around solving their living problems.

3 Street's Lifestyle Community Approach gets in the minds of the target customer in order to understand their wants, needs, and desires and then positions a multifamily community around this market niche's living problems. This process creates a community lifestyle that is unequalled among the competition, generating better operational and financial performance.

With an experienced management team and niche acquisition strategy, 3 Street lifestyle communities are stronger and safer investments that:

• Creates more pricing power from unmatched competition
• Manages risk better because of the predictable outcomes
• Produces consistent investment returns from stable operations

THE 3 STREET ADVANTAGE - Lifestyle Community Approach

3 Street offers an unmatched operational competitive advantage through its unique Lifestyle Community Approach. 3 Street repositions residential communities aimed at specific target markets that solve daily living problems so as to provide a better quality of life for its rental customers.

The Lifestyle Community Approach creates product uniqueness so that is not just another multi-family property. Most multifamily properties are commoditized - they are similar, and differentiate very little. 3 Street lifestyle communities stand out among the crowd of other multifamily properties, generating many operational and financial benefits.

3 Street's Lifestyle Community Approach follows a simple three step process:

• Find out what the targeted rental customer wants;
• Go get it; and
• Give it to them.

Understanding the customer and building a rental housing community around the needs and living problems of a target market creates a lifestyle and sense of community that is unmatched in the marketplace. A property will generate higher occupancy and higher rents, leading to higher investment returns using 3 Street's Community Lifestyle Approach.